MAP are a youth charity providing quality information, advice, counselling and support to young people aged 11–25. MAP got in touch with Effusion for help with the reboot of their brand and the redesign of their website.
We developed a dynamic design language tailored to resonate with MAP’s youthful audience. Our approach incorporates a vibrant color palette of neon green, bright yellow, turquoise, and pink, complemented by bold typography. We also created a set of playful icons to represent key services, infusing a lively and engaging spirit into the overall identity.
We took a mobile-first approach to the website design, simplifying the structure to ensure it’s intuitive and easy to navigate. We also redesigned the help section, adding icons to enhance clarity and bring a fun element to the presentation.
